Console First, PC Later: Take-Two CEO Defends Rockstar’s Staggered GTA 6 Launch

The countdown to the most anticipated game of the decade has finally reached its “endgame” phase. Following the confirmation of a November 19, 2026 launch date, Take-Two Interactive CEO Strauss … Read More

Purity in Parody: Why You Won’t See a Lamborghini in GTA 6

It’s a tempting thought for any advertiser: placing a real-world brand in the middle of what is arguably the most anticipated entertainment launch in history. However, Take-Two CEO Strauss Zelnick … Read More